Nabeel’s first day in America was also the first day he joined high school, started learning English and got a job in the restaurant industry as a busboy. Today he is the Chief marketing officer at a New York City-based organic burger joint, Bareburger, 47 locations in 5 countries. Bareburger’s motto is to sell the most delicious burger, from the most sustainable partners, in a restaurant that will make you feel good. Being a super small company, Nabeel has to focus on technology that is innovative, affordable and most importantly measurable. He relies heavily on AI and automation.